The global OLED
displays market is expected to reach USD 25.9 billion by 2018 from
USD 4.9 billion in 2012 growing at a CAGR of 31.7% from 2012 to 2018.
Mobile phones are the largest end use application and accounted for
71% of the total OLED displays market in 2012. Asia Pacific region is
the biggest producer as well as consumer of OLED displays and
contributed almost 90% to the OLED displays market in 2012.
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Energy efficiency
and eco-friendly attributes associated with OLED displays are
primarily driving the demand for them globally. OLED displays are
expected to enjoy high market penetration mainly due to the benefit
of biodegradability that they offer. The increasing demand and supply
gap of electricity worldwide is generating the need for energy
efficient products. OLED displays are known to save up to 40% of
power for smartphone and TV usage, subject to the brightness and
content. In addition, enhanced features including the wider range of
colors, increase in the number of times per second a display redraws
data, improved 3D adaptability, thinner dimensions, better
flexibility and transparency contribute to the market growth of OLED
displays.
With the advancement
in technology resulting in the mass production of OLED displays, the
prices are expected to fall considerably, leading to significant rise
in its acceptance among the consumer and application market.
Out of the two types
of technologies namely, Passive Matrix OLED (PMOLED) and Active
Matrix OLED (AMOLED), the latter is ruling the market and commanded
80% share of the total OLED displays market in 2012. Active matrix
OLED displays are largely used in smart phones due to their superior
picture quality, response time and contrast. Increasing market share
and popularity of active-matrix OLED (AMOLED) is also expected to
drive the OLED displays market globally.
Among all the end
product segments of OLED displays, mobile phones accounted for a
massive 71% share in 2012. OLED TVs distantly followed mobile phones
but are expected to experience tremendous growth in the upcoming
years. The market for TVs using OLED display technology is expected
to surpass the market for mobile phones using OLED display by 2015.
This growth will be attributed to the development of large sized OLED
displays by manufacturers. Tablet PCs and digital cameras will also
contribute substantially to the growth of OLED displays owing to the
frequent technological up-gradation taking place in both the product
categories. All the other end product segments including white goods,
collectively accounted for less than 5% of the OLED displays market
revenue in 2012.
The market is
largely consolidated with top four manufactures who accounted for
more than 80% share of the overall OLED displays market in 2012.
Samsung Electronics held the lead position in the global shipment of
OLED displays in 2011. WiseChip, Visionox and Pioneer are among the
top four OLED display manufacturers.
The research report
on the global OLED displays market is specially designed to analyze
the demand and usage of OLED displays across the globe. This research
study provides in-depth analysis of the on-going developments,
trends, factors driving the sale of OLED displays, as well as
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factors limiting the
growth of OLED displays in the global market. The global OLED
displays market is estimated and analyzed by segments such as
technology type, end use segment, and geographical region. The
sub-segments covered under each of these categories include
OLED Display
Technologies
Driving electronics
Passive matrix OLEDs
(PMOLED)
Active matrix OLEDs
(AMOLED)
OLED Display
Market by End Use
Mobile phones
TV displays
Netbook/desktop
Digital cameras
Automotive
Others
OLED Display
Market by Geography
North America
Europe
Asia Pacific
RoW
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