The
mobile
content market covers many forms of media such as music, text,
pictures, videos, etc. These media forms can be accessed using a
mobile device which can be a smartphone or tablet handheld device.
Devices such as iPhone, iPad, and Android devices have transformed
the way consumer access content.
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Mobile
Content Market Drivers and Opportunities
The
demand for mobile content is growing rapidly. Various factors
attribute to the growth of this market.
Market
Drivers
Rapidly
increasing disposable incomes, innovative products and technologies,
and mobile devices with advanced features tend to boost the growth of
this market. Decreasing prices with the competitor’s product with
increasing mobile bandwidth and speed has also supported the growth
of the mobile content industry.
A
market intelligence firm has stated that the global and the U.S.
mobile content market was worth $6.5 billion in 2011. It is
anticipated to reach a total value of $18.6 billion in 2017, with a
CAGR of 19% during the forecast period of 2011 to 2017.
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Market
Opportunities
On
the other hand, factors such as decreasing market share of U.S. sales
of ringtones along with distribution and marketing challenges hamper
the growth of this market. However, the industry has many
opportunities which will increase the revenue shares of the market.
Joint
ventures between publishers and marketers and the role of devices and
network in the mobile content industry will provide further
opportunities for key players in this market. In addition, trends
such as growth of social networking and availability of multiple
options for substitute products in mobile content industry will
support the growth of the market. Key players also have untapped
opportunities in the sector of free and fee-based mobile content
services.
Segmentation
of the Mobile Content Industry
The
global mobile content market is segmented in two major parts which
are the revenue-generated and user-type. These two segments are
further divided into mobile games, mobile music, and mobile video.
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Content Market
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Dominant
Mobile Games Sector
The
same market intelligence company has stated that the mobile games
sector is expected to be the largest segment in the industry and
reach a value of $11.4 billion by the end of 2017. Mobile games
sector was the largest market sector in 2011 with a revenue share of
53.3%. It is predicted that this segment will further solidify its
position in the overall market with a 61.7% market share by the end
of 2017. The mobile games market worldwide was worth $3.5 billion in
2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR
during the forecast period.
U.S.,
the Dominant Regional Sector
According
to geography, the global mobile content market is segmented into
U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market
for mobile content stood out as the largest regional market with an
impressive revenue share of 30.3% in 2011. Faster adoption of mobile
content in U.S. will considerably increase the market share to 41% by
the end of 2017.
Mobile
Content Marketing Trends
It
is predicted by market analysts, that in the coming few years the
mobile market’s revenue will double than the current figures within
a year.
Consumer
Trends
Consumers
while buying mobile content tend to compare content features, smart
devices, and innovative technologies in the market. This factor tends
to impact the mobile content industry greatly. The demand for mobile
content will continue to grow in future as more mobile devices arrive
every month on the market.
Mobile
Optimized Sites Vs. Apps
In
addition, the competition is growing between mobile optimized sites
versus mobile-native content. This trend is one of the biggest
struggles for mobile content provides whether to invest in mobile
optimized sites or to invest in mobile-native content like apps.
According
to Forbes, one of the key components to monetizing the mobile content
is by selling apps. However, selling apps for two dollars a piece is
not the only way to make apps profitable. Selling ads is one of the
way companies can make profit.
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