Broadcast switchers are hardware components used in video transmission process. Switchers are the integral part of the video broadcasting and used in film or video production for selecting or switching different audio and video signals coming in from different sources. Switchers are of different types such as production switchers, routing switchers and master control switchers and are used in control rooms, remote trucks, edit suite and so on.
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The increasing consumer demand for broadcasting major programs including music concerts and live sporting events in HD format requiring equipment to add special effects has resulted in increasing demand for production switchers worldwide. In addition, with increasing demand for higher quality video, the broadcast industry has seen an increase in HD satellite broadcast subscribers globally. HD channels have seen steady growth and with increasing digital transmission, the number of HD channels is expected to grow from 4,500 to 7,547 at a CAGR of 9.0% from 2013 to 2019.
ITU (International Telecommunication Union) has mandated the conversion of digital television broadcasting globally because of its spectrum efficient transmission technology. Digitalization allows broadcast stations to provide more programming opportunities through multiple broadcast streams with improved picture and sound quality. In 2006 at Geneva, at a conference of the ITU, 120 countries signed a treaty to migrate to digital television. In accordance with this treaty, African, European and Middle-East regions have to migrate to digital television before June 17, 2015. Countries of the ECOWAS (Economic Community of West African States) sub-region are working to adopt a common implementation plan for digital transition. This is expected to boost the market for broadcast equipments and in turn, broadcast switchers deployed in them. Different countries in South America including Chile, Columbia and Venezuela are expected to adopt digital transmission by 2020. In addition, the Arab countries and CIS countries (Commonwealth of independent states) such as Ukraine and Belarus are also moving towards the transition from analog to digital terrestrial broadcasting and are expected to adopt digital transmission in early 2015. Countries such as Bahrain, Egypt, Kuwait, Libya, Syrian Arab Republic and the United Arab Emirates among others are expected to have greater market opportunity in near future.
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The report includes segmentation of broadcast switchers market by type, end user, by ports, and by geography. Further, it provides current and forecast market size by revenue for the aforementioned categories. Cross sectional analysis for type and geography segments is a part of the scope. Factors influencing and inhibiting the growth of the market have been analyzed. Porter’s five forces analysis offers insights on market competition.
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The adoption of digital technologies is slow due to the heavy infrastructure required to enable digitized broadcasts. The switchers are use only as a part of broadcast equipments. Moreover, establishing new broadcast facilities involves huge capital investment for purchasing broadcasting equipment such as camera control units, lighting equipment, cables, digital audio mixers, converters, controllers, on-field audio recorders, encoders, mobile video studios, video conversion software and most importantly switchers or vision mixers. Thus, the small private broadcasters that operate over-the-air find it difficult to enter into the market, thus a restraining the market growth. But the cost of digital equipments is expected fall during the forecast period. Hence the impact of this restraint is high at present but analyzed to be medium to low throughout the forecast period.
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4k is a digital video format designed by NHK Science & Technology Research Laboratories and defined and approved by the International Telecommunication Union (ITU). 3D and 4k technology are expected to be the future of digital broadcasting. Constant investment by companies such as Sky and 3net on 4K Ultra HD, generating higher resolution is expected to boost the broadcast market over the forecast period. In addition, Sony is putting its R&D and marketing efforts to produce 4K content. During the FIFA World Cup 2010 at South Africa, 25 matches were produced in 3D for testing format. Moreover, the implementation of this technological trend is expected to drive the market in the near future. In addition, announcement of broadcasting the 2014 FIFA World Cup Final in Brazil in 4K is further expected to fuel the market. Moreover, companies such as Stream TV Networks and Hisense are working on rolling out glasses-free screens for 3D video. Though at the initial stage, the market has seen decrease in the price of 3D TV, which is further expected to enhance the growth of the broadcasting industry and in turn contribute to the market growth.
This study includes profile of key players in the market and the strategies adopted by them to sustain the competition. Recent developments and barriers of the market will help emerging players to design their strategies in an effective manner. The study is expected to help key players of broadcast switchers in formulating and developing their strategies.
Broadcast switchers market by type
High end production switcher
Mid end production switcher
Low end production switcher
High end routing switcher
Mid end routing switcher
Low end routing switcher
Master control switchers
High end master control switcher
Mid end master control switcher
Low end master control switcher
Broadcast switchers market by End user
Broadcast switchers market by Geography
Rest of the World
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