The
global phablets and superphones market is expected to reach USD 116.4
billion by 2018, growing at a CAGR of 44.1% from 2012 to 2018. The
shipments of superphones and phablets are expected to grow at a CAGR
of 25.8% from 2012 to 2018, and reach 825.0 million units by 2018.
North America has been leading the global market in terms of volume
as well as revenue, due to the increasing penetration of smartphones
in the region. However, Asia Pacific is expected to be the largest
and fastest growing market for phablets and superphones by 2018 in
terms of volume sales and revenue. This is a result of the expected
catapulting demand for phablets and superphones, especially in China,
India, and Korea.
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Initially,
mobile phones were used for traditional purposes such as messaging
and making calls; however, with the passage of time and technological
advancements, it became possible to use them as a handheld personal
computer. Growing usage of mobile phones for different purposes such
as viewing images and videos, accessing the Internet, and gaming
among others resulted in the need for devices with larger display
size and superior quality. This encouraged smartphone manufacturers
to develop superphones and phablets, which are essentially
smartphones with larger screen sizes.
Phablets
occupied a small share in the global market, and accounted for a
little over 12% value share of the overall phablets and superphones
market in 2012. By 2018, superphones are expected to lose some share
to phablets, but are forecasted to continue to dominate the global
market with an expected volume share of around 70%.
Google's
Android operating system is the most widely used platform globally.
Around 21 million Android based phablet devices were sold in 2012,
and the count is expected to exceed 150 million units by 2018.
Superphones have been the largest market for the Android operating
system. Over 150 million Android superphones were sold in 2012, which
is expected to reach 400 million units by 2018. The market for
Windows based phablets is expected to grow at a significant rate,
with an expected CAGR of 58.8% from 2012 to 2018, which can be
primarily attributed to the introduction of new Windows based
phablets by manufacturers such as Nokia, HTC, Sony, and ZTE among
others.
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Samsung
is the market leader in the phablets and superphones industry, and
accounted for 70% of the overall market in 2012. Its flagship Galaxy
series, which includes superphones such as Samsung Galaxy S, S II,
and S III, and phablets such as Samsung Galaxy Note and Note II, was
mainly responsible for Samsung's significant market share. Other
important players include LG, HTC, Google, and Dell.
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The
report provides detailed analysis, market size estimates, market
shares, volume and forecast for the period 2012 - 2018 for the
phablets and superphones market. It includes analysis of major
geographies, namely, North America, Europe, Asia Pacific, and Rest of
the World. The study also analyzes the market by product type and
operating system. The global phablets and superphones market is
segmented as below:
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all Article :
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Phablets
and Superphones Market by Operating System
Phablets
Android
Windows
BlackBerry
Superphones
Android
Windows
BlackBerry
Phablets
and Superphones Market by Geography
North
America
Europe
Asia
Pacific
Rest
of the World
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