Broadcast
switchers are hardware components used in video transmission process.
Switchers are the integral part of the video broadcasting and used in
film or video production for selecting or switching different audio
and video signals coming in from different sources. Switchers are of
different types such as production switchers, routing switchers and
master control switchers and are used in control rooms, remote
trucks, edit suite and so on.
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The
increasing consumer demand for broadcasting major programs including
music concerts and live sporting events in HD format requiring
equipment to add special effects has resulted in increasing demand
for production switchers worldwide. In addition, with increasing
demand for higher quality video, the broadcast industry has seen an
increase in HD satellite broadcast subscribers globally. HD channels
have seen steady growth and with increasing digital transmission, the
number of HD channels is expected to grow from 4,500 to 7,547 at a
CAGR of 9.0% from 2013 to 2019.
ITU
(International Telecommunication Union) has mandated the conversion
of digital television broadcasting globally because of its spectrum
efficient transmission technology. Digitalization allows broadcast
stations to provide more programming opportunities through multiple
broadcast streams with improved picture and sound quality. In 2006 at
Geneva, at a conference of the ITU, 120 countries signed a treaty to
migrate to digital television. In accordance with this treaty,
African, European and Middle-East regions have to migrate to digital
television before June 17, 2015. Countries of the ECOWAS (Economic
Community of West African States) sub-region are working to adopt a
common implementation plan for digital transition. This is expected
to boost the market for broadcast equipments and in turn, broadcast
switchers deployed in them. Different countries in South America
including Chile, Columbia and Venezuela are expected to adopt digital
transmission by 2020. In addition, the Arab countries and CIS
countries (Commonwealth of independent states) such as Ukraine and
Belarus are also moving towards the transition from analog to digital
terrestrial broadcasting and are expected to adopt digital
transmission in early 2015. Countries such as Bahrain, Egypt, Kuwait,
Libya, Syrian Arab Republic and the United Arab Emirates among others
are expected to have greater market opportunity in near future.
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The
report includes segmentation of broadcast switchers market by type,
end user, by ports, and by geography. Further, it provides current
and forecast market size by revenue for the aforementioned
categories. Cross sectional analysis for type and geography segments
is a part of the scope. Factors influencing and inhibiting the growth
of the market have been analyzed. Porter’s five forces analysis
offers insights on market competition.
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The
adoption of digital technologies is slow due to the heavy
infrastructure required to enable digitized broadcasts. The switchers
are use only as a part of broadcast equipments. Moreover,
establishing new broadcast facilities involves huge capital
investment for purchasing broadcasting equipment such as camera
control units, lighting equipment, cables, digital audio mixers,
converters, controllers, on-field audio recorders, encoders, mobile
video studios, video conversion software and most importantly
switchers or vision mixers. Thus, the small private broadcasters that
operate over-the-air find it difficult to enter into the market, thus
a restraining the market growth. But the cost of digital equipments
is expected fall during the forecast period. Hence the impact of this
restraint is high at present but analyzed to be medium to low
throughout the forecast period.
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4k
is a digital video format designed by NHK Science & Technology
Research Laboratories and defined and approved by the International
Telecommunication Union (ITU). 3D and 4k technology are expected to
be the future of digital broadcasting. Constant investment by
companies such as Sky and 3net on 4K Ultra HD, generating higher
resolution is expected to boost the broadcast market over the
forecast period. In addition, Sony is putting its R&D and
marketing efforts to produce 4K content. During the FIFA World Cup
2010 at South Africa, 25 matches were produced in 3D for testing
format. Moreover, the implementation of this technological trend is
expected to drive the market in the near future. In addition,
announcement of broadcasting the 2014 FIFA World Cup Final in Brazil
in 4K is further expected to fuel the market. Moreover, companies
such as Stream TV Networks and Hisense are working on rolling out
glasses-free screens for 3D video. Though at the initial stage, the
market has seen decrease in the price of 3D TV, which is further
expected to enhance the growth of the broadcasting industry and in
turn contribute to the market growth.
This
study includes profile of key players in the market and the
strategies adopted by them to sustain the competition. Recent
developments and barriers of the market will help emerging players to
design their strategies in an effective manner. The study is expected
to help key players of broadcast switchers in formulating and
developing their strategies.
Broadcast
switchers market by type
Production
switchers
High
end production switcher
Mid
end production switcher
Low
end production switcher
Routing
switchers
High
end routing switcher
Mid
end routing switcher
Low
end routing switcher
Master
control switchers
High
end master control switcher
Mid
end master control switcher
Low
end master control switcher
Broadcast
switchers market by End user
Sports
broadcasting
Studio
production
Production
trucks
News
production
Post
production
Others
Broadcast
switchers market by Geography
North
America
Europe
Asia-Pacific
Rest
of the World
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